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💧FluxGen
AI-Driven Water Efficiency

Hey there!
It’s Sparsh here!👋
India’s industries are drowning not in water, but in inefficiency. As factories expand and water scarcity deepens, the country’s outdated, manual water audits can’t keep up.🤖
That’s where FluxGen steps in. With its AI-fueled AquaGen platform, it transforms chaos from scattered sensors into sharp, real-time insights. No more guesswork, no more waste—just smarter decisions at scale. This isn’t just tech for efficiency; it’s a blueprint for sustainable industry.🌱
Let's dive in to know more!🚀
Table of Contents
CONTEXT
🔎Setting the Stage

India faces critical water stress: over 600 million people encounter severe scarcity, and rapid industrial expansion intensifies demand. 📈
The industrial sector, which includes metals, mining, pharmaceuticals, food processing, and commercial real estate, accounts for a substantial portion of freshwater withdrawals. 🏢
Market research cited by Entrackr predicts India’s smart water management market will grow to about $4.9 billion over the next 7–10 years, with software solutions representing roughly $585 million in annual opportunity. 📊
Traditional water-metering and manual audits leave industries vulnerable to unbilled losses (non-revenue water) and regulatory non-compliance. 🌊

credits: marketsandmarkets
⚡Quick Take

COMPANY BACKGROUND
📌Core Insights
🌏Headquarters: Bengaluru, India
👥Core Team: 2
💼Business Model: B2B SaaS: subscription for AquaGen platform; hardware + software integration fees
🏢Founded: 2019
📈Traction:
Raised ₹28 cr pre-Series A from IAN Alpha with Axilor, Arali, Rainmatter, Gameskraft and Force Ventures to back domestic scale-up and MEA entry.
AquaGen has tracked 113 billion L across 35+ cities at 160+ sites, flagging over 300 K anomalies in real time.

Which of these now-famous companies was originally started as a side project by its founders? |

🔍 Behind the Strategy
🤔What’s Exciting?
👊High-Impact Market: India’s industrial water management is shifting toward digital solutions, with smart water management globally set to grow at 13.4% CAGR through 2030.
💰Proven Savings: AquaGen deployments report up to 30% water reduction; Tata Steel mine operations saw a 50% cut in water withdrawal/
📲GenAI Edge: Aqua GPT layer offers prescriptive alerts and “next-step” recommendations, differentiating FluxGen from basic telemetry providers.
🎯Strategic Partnerships: Collaborations with Cisco, KPMG, and Microsoft bolster go-to-market and validate enterprise-grade reliability.
🤔What’s Risky?
🤝Competitive Pressure: Established automation and SCADA vendors (ABB, Siemens, Schneider) are moving into smart water; FluxGen must sustain its AI-first differentiation.
🏛️Regulatory Complexity: Varying state‐level water regulations and data-privacy norms could complicate rollout and data management.
⚙️Hardware Integration: On-site sensor installation and maintenance can face delays, cost overruns, or interoperability issues with legacy infrastructure.
📈Scalability: International expansion into the Middle East and Africa requires localised support, channel partnerships, and compliance with diverse environmental standards.
India, with 18% of the world’s population and just 4% of its freshwater, is staring at a major water crisis within the next two years
Ganesh Shankar and Emanuel Deepak set up FluxGen in 2021 to battle this crisis. FluxGen helps water-heavy industries cut waste through real-time
— Inc42 (@Inc42)
8:49 AM • Apr 17, 2025
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